Apr 25, 2023
Is it time for your business to give up on Twitter?
That’s a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection.
But the answer isn’t so simple.
While Twitter has changed a lot since Musk took over...
Apr 18, 2023
I tried out Instagram broadcast channels, so you don’t have to, and here’s what you need to know.
Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that’s constantly evolving–for better or worse.
Its latest dive into the group chat-like...
Apr 11, 2023
With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world.
TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has...
Apr 4, 2023
Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem.
Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report on the state of...