Oct 3, 2019
Online marketing, email
marketing, social media marketing—it can all be awkward and
uncomfortable, especially if you’re a new entrepreneur or business
owner! Rachael Kay Albers from Awkward Marketing joins me today to
share where the best content comes from, what tools you need for
your online business, how to repurpose and share your episodes on
social media, and the value of getting your audience involved in
your process!
In this podcast episode, we
share:
- Rachael’s background and where she gets her
comedic content
- What
inspired Rachael’s first Facebook Live video
- The
most common patterns Rachael sees in marketing
- Rachael’s process for scripting characters for
her episodes
- How
Rachael leverages her audience when creating
content
- Tips
for resharing different segments of previously used video content
on social media
- How
Rachael streamlines the work involved in creating each
show
- The
wins Rachael has experienced from creating amazing
content
- What
online tools Rachael recommends for those just starting their own
show
- How
frustration influences Rachael’s content and lead
magnet
Memorable Quotes:
- The
more you dive into the world of online marketing, the more it’s
impossible not to make fun of it.
- The
best content always comes from the patterns I
see.
- You
need to be spending a significant chunk of your time on a regular
basis creating dynamic content—and it’s worth it.
- It’s
not just that people are consuming the content. It’s that they’re
implementing it in their businesses and it’s giving them a-ha
moments.
- If
you want to get people talking about your brand, creating epic,
unforgettable content is one way to do it.
Meet Rachael Kay Albers:
Rachael Kay Albers is the
creative director of RKA ink, a creative studio based outside
Chicago, Rachael has helped hundreds of thought leaders and
visionary entrepreneurs all over the world stand out online without
selling their soul or playing the manipulation game.
When not crafting epic,
unforgettable brands for her clients, Rachael hosts Awkward
Marketing, a business comedy show blending fun-sized small business
advice with storytelling and sketch comedy. Think of her as the
one-woman SNL of biz TV.
Connect with Rachael:
https://awkwardmarketing.com/
https://www.instagram.com/rachaelkayalbers/
https://www.facebook.com/rachaelkayalbers/
http://twitter.com/rkaink/
https://www.linkedin.com/in/rkaink/
http://www.youtube.com/rkaink/
Links Mentioned:
Don't Hire A Web Designer
Let’s Do Launch
Rev
Basecamp
This Episode Is Made Possible By:
- Social Report: The world’s most complete social media
management platform and my social media management tool of
choice.
-
Savvy Social
School: Everything you
need to increase visibility, growth, and engagement on social
media