May 26, 2020
People say having an online
business allows you the freedom to do what you love, but does it
really? No one seems to talk about how it also requires great sales
copy and landing pages, a solid social media strategy, a launch
strategy, and so much more. Thankfully, companies like The
Launching Guild exist and can help you focus on doing what you love
most.
Tasha Booth joins me and shares
why she decided to separate her brands, how she plans and executes
launches for herself and her clients, tips for showing up on social
media during and after a launch, and the power of planning ahead so
you don’t feel overwhelmed by doing all the things for your online
business!
In this podcast episode, we
share:
- What
it means to be an online business manager and why you need
one
- Why
Tasha finally separated her coaching business from her agency
business
- Tasha’s process for moving her social media
from shared to separate accounts
- How
Tasha’s team plans posts for multiple social
accounts
- The
different growth strategies used for each of Tasha’s
brands
- What
metrics Tasha considers when analyzing a post’s
performance
- What
steps help prepare for a launch so you can show up 100%
present
- Recommended time frame for planning your
launch
- Tips
for using your social media stories to increase excitement during
your launch
- Advice for anyone struggling to show up on
Instagram Stories
- How
Tasha uses social media after the launch wraps to stay connected to
her audience
- Key
roles needed to help streamline your online business needs so you
can have a successful launch
- Details about “How She Did That” podcast and
how Tasha uses social media to promote each episode and follow up
with her audience
Memorable Quotes:
- “The
key to success with any campaign...you want to make sure you’re
touching on key events, key dates, key launch elements...you have
to plan ahead a little bit.”
- “We
like to keep it super simple...nobody likes
complicated.”
- “I
want them to do something with the post and not just be like ‘Oh,
that was nice’.”
- “I
like to ask ‘What are the things people need to know or learn
before they’re ready to say yes to my offer?’ and I backtrack from
the date of the launch.”
- “Don’t disappear on your audience. Keep showing
up.”
- “As
creators, we put so much energy into creating the thing that we
forget sometimes WE NEED TO KEEP TALKING ABOUT
IT…”
About Tasha:
Tasha Booth began her journey in
the online business space five years ago as a virtual assistant
when she decided she was tired of living an ‘ordinary’ life on
someone else’s terms. As her business grew, so did her commitment
to helping others figure out how to make the life they craved a
reality. Now, whether she’s leading her team of 18 to support
established coaches and course creators as the Founder and CEO of
The Launch Guild agency, coaching virtual support professionals as
they start and scale their own business, or hosting the ‘How She
Did That’ podcast for VAs, OBMs, and project managers, Tasha is
always helping other entrepreneurs live more fully in their zone of
genius. When she’s not supporting her team of 18, she proudly
spends her time as an Air Force wife to her husband Scott, stepmom
to Grace and Meredith, and work from home dog mom to Stanley and
Boomer.
Connect with Tasha:
Website
Instagram
Facebook
The Launch Guild Website
The Launch Guild Instagram
The Launch Guild Facebook
Links Mentioned:
OnlineDrea YouTube Channel
Social Media Success Framework—Free
Course
This Episode Is Made Possible By: